Defining productivity in medical affairs is a critical challenge facing the industry today. There is no one-size-fits-all approach, and getting productivity right is of paramount importance. As organizations become more sophisticated in their data and analytics capabilities, new opportunities arise to assess and optimize how medical teams allocate their efforts.
In this webinar, we talk with Pfizer’s Annie Herrington about the complexities of measuring productivity and explore strategies for enhancing external stakeholder engagements.
You’ll learn:
- How leading organizations are leveraging data, field analytics and AI to drive productivity
- The importance of evaluating and optimizing each step in the engagement planning process, including identification, probability of access, stakeholder prioritization and more
- Insights into what has worked well, what hasn’t and future trends in the industry
Add insights to your inbox
We’ll send you content you’ll want to read – and put to use.
